Meta Marketing Singapore | Beauty & Wellness | Connecting Plus

Meta Full-Funnel Service

Facebook & Instagram
Marketing
That Actually Fills Your Calander.

From page setup to daily ad optimisation — we run your full Meta presence so every dollar works harder and every lead becomes a booking.

Why Facebook & Instagram

Your Customers Are on Facebook & Instagram. Every Single Day.

With over 3.2 billion monthly active users, Meta remains the most powerful paid and organic marketing channel for beauty, wellness, and TCM brands in Singapore. Your audience is there — the question is whether your brand shows up the right way.

Unlike organic-only platforms, Meta lets you target by age, location, interest, and behaviour with surgical precision — reaching the exact customer most likely to book.

3.2B+

Monthly active users across Facebook & Instagram

6.8x

Average ROAS achieved for our beauty clients

-44%

Reduction in cost per lead within 90 days

40%

Average ad-to-booking conversion rate

What's included

Five Core Services. One Connected Strategy.

From account setup to booking confirmation — every Meta service we offer connects into one seamless funnel that grows your business month after month.

Facebook & Instagram — Set Up Right From Day One.

A poorly set up page loses customers before they even enquire. We build or fully revamp your Facebook and Instagram presence — optimised to look professional, rank in searches, and convert visitors into bookings from the moment it goes live.

What we manage
Profile & age setupBio, profile photo, cover image, link-in-bio, highlights, services tab, and CTA button — all set up to convert first-time visitors into enquiries from day one.
Regular posting & ContentConsistent feed posts for both platforms — treatment spotlights, promotions, client results, and brand stories that keep your audience engaged and growing..
Reels & StoriesShort-form video and daily Stories to stay top-of-mind and reach new audiences — produced, edited, and posted by our team so you don't have to think about it.
DM, Messenger & comment managementEvery enquiry across both platforms gets replied to promptly by our team — no lead left waiting, no booking opportunity missed.

Facebook & Instagram results

Beauty & wellness brands · Singapore

Avg. page reach increase+220%
Reels views (avg per post)12K+
DM response time< 1 hr
Enquiry-to-booking rate40%

We'll review your current Facebook & Instagram presence — or build it from scratch.

Content Built to Stop the Scroll

Generic content gets scrolled past. We create beauty and wellness content specifically designed for the Facebook and Instagram algorithm — visual, on-brand, and built to convert your audience into clients.

What we produce
Feed posts & static contentHigh-quality photo and graphic posts for your Instagram and Facebook feed — consistently on-brand and optimised for reach.
Reels & short-form videoTrending format, platform-native production — we script, direct, edit, and caption Reels that the algorithm pushes to new audiences.
Stories & highlightsDaily Stories to keep your brand top-of-mind, plus curated Highlights that sell your services 24/7 to new profile visitors.
CopywritingWords that sound like you — and nudge your audience to book.
Content calendar & schedulingWe plan, schedule, and post consistently — you never have to worry about what to post or when. It just happens.

Content that actually converts

Not just pretty pictures — content with purpose

Posts per month (minimum)6-12
Reels produced monthly4–6
Average engagement lift+180%
Profile visit to enquiry rate40%
Content turnaround time72 hrs

We'll share examples from your exact industry vertical.

Meta Ads That Hit Your ROAS Target — Not Vanity Metrics.

We build and manage Facebook and Instagram ad campaigns around your real business goal — whether that's bookings, walk-ins, or revenue. Every dollar is tracked. Every result tied directly to your bottom line.

What we do
Campaign strategy & setupFull funnel structure — awareness, consideration, and conversion campaigns built from scratch around your goal and audience.
Audience targeting & lookalikesPrecision targeting by age, interest, behaviour, location — plus lookalike audiences built from your best existing customers.
Ad creative productionScroll-stopping visuals, video ads, carousels, and copy — all produced in-house, tested, and optimised continuously.
A/B testing & optimisationWe test creatives, audiences, and offers continuously — cutting what doesn't work and scaling what does, every week.
Retargeting campaignsWe re-engage visitors who didn't convert — turning warm traffic into confirmed bookings with targeted follow-up ads.
Performance reportingTransparent reports on ROAS, CPL, CTR, and revenue — no hiding behind vague slides or industry averages.

Real results from Meta Ads

Beauty & wellness clients · Singapore

Average ROAS achieved6.8x
Reduction in cost per lead-44%
Ad-to-booking conversion40%
Top click-through rate16.5%
Time to first results72 hrs
Get my Meta ads Started

Free 30-min call. No commitment.

Analytics That Show What's Working

We don't report on vanity metrics. Every week you get a transparent view of what's working, what's not, and exactly what we're doing about it — all tied to the business goal we agreed on at the start.

What we deliver
Prformance reportClear, jargon-free reporting on reach, saves, profile visits, ad spend, CPL, ROAS, and booking volume.
Content performance breakdownWhich posts drove the most reach, engagement, and enquiries — so we double down on what actually converts and cut what doesn't.
Ad performance deep-diveBreakdown by campaign, ad set, and creative — CTR, CPC, CPL, ROAS all tracked so we know exactly where every dollar goes and what it returns.
Monthly strategy reviewA monthly walkthrough of the full picture — what shifted, what the data suggests, and what we're changing next month to keep improving results.

Metrics we track for you

Tied to your actual business goal

Ad spend & ROASWeekly
CPL & CTRWeekly
Reach & impressionsWeekly
Bookings & revenueWeekly
Monthly strategy reviewMonthly
See a sample report

No fluff. No agency jargon. Just the numbers that matter.

Every Lead Followed Up. Every Booking Confirmed.

Most agencies stop at the lead. We don't. We handle every enquiry that comes through Facebook and Instagram — responding promptly, answering questions, and guiding interested customers all the way to a confirmed booking.

What we deliver
DM & Messenger managementWe monitor and respond to all incoming messages across Facebook Messenger and Instagram DMs — within 1 hour during business hours, in English or Chinese.
Comment managementWe reply to all post comments promptly — turning public interest into private conversations that convert to bookings.
Booking follow-up sequencesFor leads who expressed interest but didn't book — we follow up with the right message at the right time to recover the booking before they go elsewhere.
Repeat customer nurturingPost-visit follow-ups and re-engagement messages to turn first-time clients into loyal regulars who refer their friends.

What this recovers for you

Typical impact of managed enquiry handling

Enquiry response time< 1 hrs
Leads lost to slow replies↓ 70%
Enquiry-to-booking rate↑ 40%
Client retention rate↑ 28%
Languages handledEN & CN
Stop losing leads — talk to us

Every unanswered DM is a booking you didn't get.

How we work

From First Call to First Booking — Fast.

We move fast. No 12-week strategy phases. No endless onboarding. We move fast, set things up properly, and start generating results within your first month.

Let's get started
Your first 30 days
Day 1
Growth call & goal set
We review your full Meta setup and agree on targets.
Days 2–7
Account built & strategy locked
Audience plan, content direction, ad structure signed off.
Days 7–14
Pages & profiles optimised
Both Facebook and Instagram set up properly from the start.
Days 14–21
First ads & content go live
Campaigns launched. First leads typically arrive within 72 hours.
Week 2–3
Optimise & scale winners
Cut losers. Scale what's working. New creative tested.
Week 4
First report & month 2 plan
Results reviewed. Strategy refined. Growth compounds.
Why us over anyone else

Not All Meta Agencies Are the Same.

Here's what separates Connecting Plus from generalist agencies and running Meta ads yourself.

What matters Connecting Plus Generic agency DIY
Beauty & wellness industry focus 100% niche Generalist You figure it out
Ad creative production In-house specialist Outsourced, slow All on you
Facebook & Instagram page management Fully managed Not included All on you
Exclusive KOL network Vetted pool, ready Cold outreach only All on you
DM & inbox management Fully managed Not included All on you
Goal-tied reporting (ROAS / revenue) Weekly, transparent Monthly, surface-level No tracking
Time to first results 14–30 days 4-6 weekls Unknown

Ready to see what Facebook & Instagram can do for your brand?

Book a free 30-minute call — no commitment, no hard sell, just a clear picture of what’s possible.

Questions

Frequently Asked.

Everything beauty and wellness brand owners ask us before getting started.

Do I need an existing Facebook or Instagram account?

Not at all. We set up Facebook Pages, Instagram Business accounts and Business Suite from scratch regularly. If you already have one, we'll audit it and fix what needs fixing. Either way, we take it from where it is to where it needs to be.

How soon will I see leads from Meta ads?

Most clients see their first enquiries within 72 hours of their ads going live. Meaningful ROAS and consistent lead volume typically stabilises by week 3–4, and compounds from there as the algorithm learns your best audience.

Do you handle both Chinese and English content?

Yes. All our content is written in Chinese (Simplified) and English subtitles or bilingual captions where appropriate. Our team is native Chinese-speaking so the copy reads naturally — not translated.

What's the minimum ad spend you recommend?

We recommend a minimum of S$2,000–2,500/month in ad spend to get meaningful data and results. Below that, Meta's algorithm doesn't have enough budget to exit the learning phase and optimise properly.

Do you handle the creative (images and videos) too?

Yes — creative is included. We produce ad creatives, feed posts, Reels, and Stories in-house. We test multiple creative variations to find what converts best for your audience, then scale the winners.

Can you manage Meta alongside our XHS marketing?

Absolutely — and the best results come from running both together. XHS drives trust and discovery with a Chinese-speaking audience; Meta drives broader reach and retargeting. We manage both under one roof so the strategy is coordinated, not siloed.

Do you reply to our DMs and comments too?

Yes. We handle enquiry replies across both Facebook Messenger and Instagram DMs — every lead followed up promptly, every question answered, every potential booking guided to a confirmation. No lead falls through while you're in the treatment room.

Your Next Client Is Already Scrolling Facebook & Instagram.

Let’s build the Meta presence that makes sure they find you — and book with you. Free growth call, no commitment.

No commitment. No agency jargon. Just a plan built for your business.

Scroll to Top