Everything Your Brand
Needs
to Win on XiaoHongShu.
From account setup to booking confirmations — we own the full XHS journey so you can focus on what you do best: delivering exceptional service to your clients.
The Platform Where Beauty Decisions Are Made.
Xiaohongshu (小红书) is China’s most trusted lifestyle and beauty discovery platform — and Singapore’s fastest-growing channel for beauty, wellness, TCM, and spa brands. With over 300 million monthly active users, 80% of whom are female, XHS is where your next customer is already searching for exactly what you offer.
Unlike Instagram or Facebook, XHS users come with intent — they’re researching, comparing, and saving posts before they book. That makes every well-placed piece of content a direct line to a new client.
Monthly active users on Xiaohongshu
Female users — your core beauty audience
Beauty discovery platform in SE Asia
Users check XHS before making beauty purchases
Every Layer of Your XHS Presence, Covered.
Six interconnected services that work as one system — from your first post to your last booking confirmation.
Account Setup & Management
Your XHS profile is your shopfront. We build it — or revamp what you have — to maximise discoverability, brand trust, and conversion from the very first impression.
What we deliverWhat this drives
Typical results after 90 days
We'll review your current XHS presence — or build it from scratch.
Content Creation
XHS content is not Instagram content. The format, aesthetics, captions, and hashtag logic are entirely different — and we build every piece specifically for the platform and your target audience.
What we deliverContent output per month
Typical monthly content volume
We'll share examples from your exact industry vertical.
KOL Marketing
On XHS, peer recommendation is everything. We connect your brand with the right KOLs — vetted by niche, audience demographics, and proven booking-conversion track record — for authentic content that drives real enquiries.
What we deliverKOL campaign results
Average across beauty & wellness brands
We'll recommend the right KOL profiles for your brand.
XHS Paid Advertising
Organic reach gets you started. Paid amplification gets you scale. We run XHS's native ad formats — Spotlight, Feed Ads, and Search Ads — targeting your exact customer with the precision your budget deserves.
What we deliverAd performance benchmarks
Beauty & wellness campaigns, Singapore
We'll analyse your current spend and show you where it's leaking.
Analytics & Optimisation
We don't report on vanity metrics. Every week, you get a transparent view of what's working, what's not, and exactly what we're doing about it — tied to the business goal we agreed on at the start.
What we deliverMetrics we track for you
Tied to your actual business goal
No fluff. No agency jargon. Just the numbers that matter.
Customer Reply, Booking & Sales
Most agencies stop at the lead. We don't. We handle every enquiry that comes through XHS — responding promptly, answering questions, and guiding interested customers all the way to a confirmed booking.
What we deliverWhat this recovers for you
Typical impact of managed enquiry handling
Every unanswered DM is a booking you didn't get.
From Onboarding to First Result in Under 30 Days.
We move fast. No 12-week "discovery phase". No waiting months to see whether anything is working. Here's exactly how we launch your XHS presence.
Let's get startedNot All XHS Agencies Are the Same.
Here's what separates Connecting Plus from generalist agencies and DIY-ing your XHS presence.
| What matters | Connecting Plus | Generic agency | DIY |
|---|---|---|---|
| Beauty & wellness industry focus | 100% niche | Generalist | You figure it out |
| XHS platform expertise | Core speciality | Add-on service | Steep learning curve |
| Exclusive KOL network | Vetted pool, ready | Cold outreach only | No network |
| Enquiry & booking management | Fully managed | Not included | All on you |
| Goal-tied reporting (ROAS / revenue) | Weekly, transparent | Monthly, surface-level | No tracking |
| Time to first results | 14–30 days | 60–90 days | Unknown |
Ready to see what XHS can do for your brand?
Book a free 30-minute call — no commitment, no hard sell, just a clear picture of what’s possible.
Frequently Asked.
Everything beauty and wellness brand owners ask us before getting started.
Not at all. We build XHS accounts from scratch every week. If you already have one, we audit it and revamp what's needed. Either way, you're covered from day one.
Most of our clients see their first booking within 1–2 weeks of launching. Meaningful ROAS and booking volume typically stabilises by month 2–3, and compounds from there. Paid XHS ads can deliver leads within the first 72 hours of going live.
Yes. All our XHS content is written in Chinese (Simplified) with English subtitles or bilingual captions where appropriate. Our team is native Chinese-speaking so the copy reads naturally — not translated.
We recommend a minimum ad spend of S$2,000–2,500/month to get meaningful data and results from XHS paid campaigns. Below that, the learning algorithm doesn't have enough budget to optimise effectively. We'll advise the right budget for your specific goal during our first call.
In Singapore, XHS reaches a broad, predominantly Chinese-speaking audience — which is the core beauty consumer demographic for most of our clients. If your brand serves a Chinese-speaking clientele, XHS is the most targeted channel you can use. We can advise on whether it fits your specific customer profile during the growth call.
Absolutely — in fact, the best results come from running both. XHS drives discovery and trust-building with a Chinese-speaking audience; Meta drives retargeting and broader reach. We manage both under one roof, so the strategy is coordinated rather than siloed.
Your Next Client Is Already Searching on XHS.
Let’s build the presence that makes sure they find you — and book with you. Free growth call, no commitment.
No commitment. No agency jargon. Just a plan built for your business.